From strategy
to execution.

Greenpoint partners with growing companies to turn strategy into action. We build GTM plans, playbooks, customer-facing assets, and the operational tools you need to win and scale.

EXPERIENCE WITH LEADING COMPANIES

WHAT WE DO

Fractional expertise across your GTM engine.

Greenpoint provides experienced fractional resources who step into your business, understand what needs to get done, and help execute — without the overhead of a full-time hire.

Sales Strategy

Define the right GTM approach, ideal customer profiles, sales motions and priorities to drive sustainable growth and win more of the right opportunities.

  • Greenpoint helps you build highly effective sales processes—focusing sellers on the right accounts and economic buyers, improving qualification, creating targeted sales plays, and aligning teams around what matters most to the buyer. The result: stronger pipeline, shorter sales cycles and higher win rates.

Sales Operations

Turn your sales strategy into action with the right tools, sales plays, methodologies and enablement. We build repeatable processes, and resources that help teams sell more effectively.

  • Greenpoint builds the infrastructure sellers need to execute—from sales methodologies, plays and practical tools to onboarding, training and ongoing enablement. We help translate your GTM strategy into repeatable processes and resources that improve discovery, strengthen deal execution and create consistency across the sales organization.

Value Management

Turn your value proposition into a compelling sales story. We help teams differentiate their value, build stronger business cases, and shift conversations from features and price to business impact.

  • Greenpoint helps you define and operationalize how you communicate value—from differentiated value propositions and points of view to pitch decks, business cases and value-selling tools. We equip sellers to connect solutions to the outcomes buyers care about, strengthen executive conversations and demonstrate the business impact behind the investment.

WORKDAY PARTNERSHIP

Get more from your Workday partnership.

Greenpoint helps Workday Innovation partners strengthen their co-sell motion through optimizing their GTM strategy, sales materials, enablement and execution. Let our team of senior Workday experts propel your partnership to the next level.

THE GREENPOINT DIFFERENCE

We’ve led sales teams, built value propositions, and scaled growth engines for companies ranging from early startups to global software leaders. We combine hands-on experience with the AI and agentic technologies to turn your vision into real-world execution.

We’ve been there.

Turning Complexity into Value

We helped a key national transportation agency turn a complex industry initiative into a compelling value proposition for a leading financial institution—connecting industry challenges to clear business outcomes and building an executive-ready story that demonstrated the value of the investment.

WHO WE ARE

Experience you can put to work.

Greenpoint Advisory was founded by Stephanie Church, a sales and strategy leader with experience spanning high-growth startups, global software companies and consulting, including organizations at the forefront of AI and agentic technologies.

The Greenpoint team brings together senior expertise across sales strategy, value management, operations and enablement—helping growing companies turn strategy into execution, accelerate revenue growth and build the capabilities they need to scale.

Ready to put strategy into action?

Whether you’re building your GTM motion, strengthening sales execution, or scaling what’s already working, Greenpoint can help.